new tld [.ski]

Whether it is on snow or water, humans have for a long time been fascinated with strapping planks to their feet and going at high speed. Some accounts date skiing back over 8000 years so it has had plenty of time to become popular. Today’s alpine skiing is a modern, technologically advanced sport much like its water skiing cousins. Bonded by H20, their popularity and exposure grows every year across cultures and boundaries with:

• 8 million people in US during 2008 participating in alpine and cross country skiing pursuits
• Equipment sales in alpine skiing topping $524M for the 2008/2009 season
• 30 million active water skiing participating globally

Adrenaline TLD Inc sees .ski playing globally pivotal role in the shaping of the new internet age, providing spaces across age groups and borders for participants and those involved in the industry.